Last updated: 3 November 2026

1. Introduction
 

At Daisy Chain Bridal, we understand that your personal information is important, and we're committed to protecting your privacy.

Whether you're browsing our website, booking a bridal appointment, purchasing a wedding dress, using our Whelmed Wedding Consultancy services or subscribing to The Daisy Chain Edit, we want you to feel confident about how your information is collected, used and stored.

This Privacy Policy explains what information we collect, why we need it, how we protect it and the rights you have under UK data protection law.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable legislation.

 

2. Who We Are
 

Daisy Chain Bridal is an independent bridal boutique based in Louth, Lincolnshire.
 

Our services include:

• Bridal appointments and off-the-peg wedding dress sales.

• Bridal accessories and styling advice.

• Whelmed Wedding Consultancy.

• The Daisy Chain Edit digital magazine and email subscriptions.
   

For data protection purposes, the organisation responsible for your personal information (the data controller) is:
 

Legal business name: Daisy Chain Bridal
Trading name: Daisy Chain Bridal
Address: Butcher Lane, Louth, Lincolnshire, LN11 9JG
Website: www.daisychainbridal.co.uk
Email: admin@daisychainbridal.co.uk
Telephone: 07576 139344
 

If you have any questions about this policy or how we handle personal information, please contact us using the details above.

 

3. Information We Collect
 

Depending on how you interact with Daisy Chain Bridal, we may collect the following information.
 

Personal and Contact Information

• Your name.

• Email address.

• Telephone number.

• Contact preferences.

• Information you provide when making an enquiry.
   

Bridal Appointment Information

• Appointment date and time.

• Wedding date.

• Wedding dress size and preferences.

• Approximate budget.

• Dress styles you're interested in.

• Information you choose to share before or during your appointment.
   

Purchase and Payment Information

• Details of items purchased.

• Payment amounts and transaction references.

• Invoices and receipts.

• Information needed to process payments, refunds or enquiries relating to purchases.
   

Payments may be processed through third-party payment providers. We do not normally need to receive or store your full payment card details ourselves when payments are processed securely by those providers.
 

Wedding Consultancy Information

If you book a Whelmed Wedding Consultancy package, we may collect additional information, including:

• Your wedding date and venue.

• Wedding budget and spending priorities.

• Supplier preferences and booking information.

• Guest numbers and planning requirements.

• Consultation notes and correspondence.

• Planning documents or inspiration materials you choose to share.
   

Magazine and Marketing Information

If you subscribe to The Daisy Chain Edit or choose to receive our marketing communications, we may collect:

• Your name and email address.

• Your subscription preferences.

• Records of your consent or other applicable marketing permissions.

• Information about engagement with emails, where our email service uses these features.
   

Website Information

When you visit our website, certain technical information may be collected, including:

• IP address.

• Browser and device information.

• Pages visited and website interactions.

• Cookies and similar technology information.
   

The exact information collected depends on the website features and technologies in use.

 

4. How We Use Your Information
 

We use personal information only where there is a valid reason and lawful basis for doing so.

PurposeLawful basis

Managing bridal appointment bookingsContract or steps taken before entering a contract

Providing wedding consultancy servicesContract

Processing purchases and paymentsContract

Maintaining financial and tax recordsLegal obligation

Responding to general enquiriesLegitimate interests, or pre-contractual steps where applicable

Improving customer service and managing our businessLegitimate interests

Sending magazine subscriptions and marketing emailsConsent, or another permitted basis where applicable

Maintaining website securityLegitimate interests or legal obligations

Using optional cookies and tracking technologiesConsent where required, or an applicable legal exception
 

Where we rely on legitimate interests, these include responding to enquiries, running and improving our business, maintaining appropriate records and protecting our website and services. We consider these interests against your privacy rights.

We will not use your information for purposes that are incompatible with those explained in this policy without an appropriate lawful basis and any further notification required by law.

 

5. Bridal Appointments and Purchases
 

When you book an appointment, we use your information to:

• Confirm and manage your booking.

• Contact you about appointment arrangements.

• Prepare for your visit.

• Understand your dress preferences and requirements.

• Process any applicable appointment payments.

• Provide appropriate customer service.
   

If you purchase a wedding dress or accessory, we use relevant information to process your purchase, issue receipts, maintain necessary business records and deal with any after-sales enquiries.

We do not automatically add customers to our magazine mailing list simply because they have booked an appointment or purchased a dress.

 

6. Accessibility and Additional Support Needs
 

We want Daisy Chain Bridal to be welcoming and inclusive.
 

If you tell us about accessibility requirements, sensory preferences, mobility considerations or other support needs, we may use this information to discuss and arrange reasonable adjustments to your appointment.

Some information relating to disability or health may be considered special category personal data under UK GDPR and requires additional protection.

Where we need to process this information, we will identify an appropriate lawful basis and additional legal condition. Where we rely on explicit consent, we will ask for it separately.

You are not required to share a diagnosis or provide unnecessary medical details to request adjustments.

We will limit access to this information and retain it only for as long as necessary for the relevant purpose, subject to any applicable legal requirements.

 

7. Whelmed Wedding Consultancy
 

When you use Whelmed Wedding Consultancy, we collect information necessary to understand your plans and provide the services included in your chosen package.
 

This may include wedding details, budget information, supplier research, consultation notes and planning documents.
 

We use this information to:

• Prepare for consultations.

• Provide relevant advice and recommendations.

• Research suitable wedding suppliers.

• Produce personalised planning resources.

• Manage communication throughout your consultancy package.

• Maintain appropriate records of the services provided.
   

We will not disclose your personal wedding planning information to suppliers simply because they have been recommended to you.

If sharing information with a third party becomes necessary, we will explain the reason and establish an appropriate lawful basis before doing so.

 

8. The Daisy Chain Edit and Marketing
 

The Daisy Chain Edit is our quarterly digital bridal and wedding lifestyle magazine.
 

If you subscribe, we will use your email address to send the magazine and any additional communications covered by your subscription preferences.

Where you separately agree, we may also send information about:

• Bridal events and boutique news.

• Wedding dress collections and promotions.

• Whelmed Wedding Consultancy.

• Relevant updates from Daisy Chain Bridal.
   

We will only send electronic marketing where we have the necessary consent or can lawfully rely on an applicable exemption.

You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us directly.

Unsubscribing from marketing will not prevent us from contacting you about an appointment, purchase or consultancy service you have booked.

We do not sell our mailing lists to third parties.

 

9. Photographs and Social Media
 

We may take photographs or videos within our boutique, at events or during promotional activities.
 

We will obtain appropriate permission before using identifiable customer photographs for promotional purposes.

Where we rely on consent, you can withdraw that consent by contacting us. We will stop further use where required and take reasonable steps regarding material under our control, although we may not be able to recall material that has already been distributed or shared independently.

You are under no obligation to agree to photographs being used in our marketing.

If you interact with us through Instagram, Facebook, TikTok or other social media platforms, those platforms may also process your information under their own privacy policies.

 

10. Sharing Your Information
 

We may share relevant personal information with trusted third-party providers where necessary to operate our business.

These may include:

• Website hosting and management providers.

• Appointment scheduling services.

• Payment processing providers.

• Email marketing platforms.

• Business administration and accounting services.

• Professional advisers, where necessary.

• Public authorities where disclosure is legally required.
   

We only share information that is appropriate for the relevant purpose.

Where a third party processes information on our behalf, we seek to use providers with suitable data protection and security arrangements and put appropriate agreements in place where required.

We do not sell personal information to other businesses for their independent marketing.

 

11. Cookies and Website Analytics
 

Our website may use cookies and similar technologies to support its functionality, remember preferences, understand how visitors use the website and, where enabled, support advertising or analytics.

Some technologies are necessary for the website to operate.

Other technologies may require your permission or rely on a specific legal exception.

Where consent is required, we will provide information about the relevant technologies and a way to make or change your choices.

For more information about the cookies and third-party technologies used on our website, please refer to our cookie information or cookie settings.

 

12. How Long We Keep Your Information
 

We keep personal information only for as long as necessary for the purpose for which it was collected, including any applicable legal, accounting or regulatory requirements.
 

Our retention periods depend on the nature of the information.

• General enquiries: Retained while the enquiry is being handled and for an appropriate period afterwards where necessary.

• Appointment records: Retained for the administration of the appointment and any relevant follow-up or business recordkeeping.

• Purchase and financial records: Retained for the period required by applicable tax and accounting laws.

• Consultancy records: Retained for the duration of the service and any appropriate period needed to manage follow-up matters or legal claims.

• Marketing subscriptions: Retained while you remain subscribed, with limited records of opt-outs or consent where needed for compliance.

• Accessibility information: Retained only as long as necessary for the relevant adjustment or other lawful purpose.
   

When information is no longer required, we will securely delete, anonymise or otherwise dispose of it as appropriate.

 

13. How We Protect Your Information
 

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

• Secure website and booking services.

• Password-protected business accounts.

• Restricted access to client information.

• Secure payment processing.

• Appropriate management of electronic and paper records.

• Reviewing information held and deleting it when no longer necessary.

Although we take reasonable precautions, no method of storing or transmitting information can be guaranteed to be completely secure.

 

14. International Data Transfers
 

Some of the third-party services we use may store or process information outside the United Kingdom.
 

Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or other permitted safeguard applies, where required.

Information about relevant transfers and safeguards can be requested using our contact details.

 

15. Your Data Protection Rights
 

Under UK data protection law, you may have the right to:

• Access: Request a copy of the personal information we hold about you.

• Rectification: Ask us to correct inaccurate or incomplete information.

• Erasure: Request deletion of your information in certain circumstances.

• Restriction: Ask us to limit how your information is used.

• Objection: Object to certain processing, including processing based on legitimate interests.

• Data portability: Receive certain information in a portable format where the legal requirements apply.

• Withdraw consent: Withdraw consent where processing is based on consent.
   

You also have the right to object to your personal information being used for direct marketing at any time.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the details in Section 2.

We may need to verify your identity before responding to certain requests.

 

16. Children's Personal Information
 

Our services are primarily directed towards adults.
 

Where an appointment or enquiry concerns someone under 18, such as a younger customer attending with a parent or guardian, we will take appropriate steps to ensure personal information is handled responsibly.

We aim to collect only the information necessary to provide the requested service.

 

17. Third-Party Websites
 

Our website may contain links to other websites, including wedding suppliers, social media platforms and external booking services.

We are not responsible for the privacy practices of independently operated third-party websites.

We recommend reviewing their privacy policies before providing personal information.

 

18. Complaints
 

If you have concerns about how we handle your information, please contact us first so we have the opportunity to investigate and respond.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Website: www.ico.org.uk
Telephone: 0303 123 1113

 

19. Changes to This Privacy Policy
 

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business operations or legal requirements.

The latest version will be published on our website with an updated revision date.

Where required, we will provide additional notice of significant changes.

 

20. Contact Us
 

If you have any questions, concerns or requests relating to your personal information, please contact:
 

Daisy Chain Bridal
Butcher Lane, Louth, Lincolnshire
www.daisychainbridal.co.uk
admin@daisychainbridal.co.uk
07576 139344
 

Your privacy matters to us, and we are committed to handling your information responsibly and respectfully.